Aegis Announces Partnership with Cutting-Edge Nutrition and Wellness Startup
NASHVILLE, Tenn. (Nov. 7, 2016)– Aegis Sciences Corporation is pleased to announce a partnership with Habit, a new company backed largely by Campbell's Soup Co. Habit develops personalized nutrition plans based on a consumer’s biological and metabolism data provided by consumers, as well as their personal health goals, such as weight loss or increased energy levels. Wellness and nutritional coaching will also be available through Habit.com. Once a nutritional plan has been developed, consumers registered with Habit.com will have personalized meals delivered to their home intended to help achieve their nutritional goals. In addition to tracking progress of their nutritional plan online, consumers can do so through a mobile app that allows them to connect with others using Habit.
Consumers registering on Habit.com receive an at-home test kit to measure more than 60 biomarkers including DNA, blood and metabolic rate, to provide data on how a consumer’s body reacts to fats, carbs and protein in his diet. Once testing is complete, a consumer sends the information to Aegis to analyze his DNA and measure nutritional biomarkers in the blood using a pre-labeled shipping package included in his test kit. Results are sent to Habit, which uses proprietary algorithms, to identify the right foods and nutrients for the consumer to achieve his health goals.
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